If you're a marketer, now is the time to turn small business customers into "fans" who think of you as a partner, who believe in your brand and who share your brand with their colleagues.

In this special report, you'll learn how the lack of credit/cashflow hits small-business owners particularly hard, and what marketers can do to reach them, help them, and turn them into customer-evangelists.

By understanding small business owners’ informational needs and positioning your company as a trusted resource, you initiate and grow a lasting relationship that will weather tough times. And that’s what content marketing is all about: creating and reinforcing value.